Over the last 18 years working with over 2500 individuals my style and approach has changed dramatically during this period. And it's normal that our styles change and develop as we learn more and hone our craft. This means that sometimes we can look back at the way we used to work with clients and think, “how little did we know back then?”. For me what led to these moments of development are those occasions where we helped a client to experience ‘something new’. Or where we totally struck out with someone and vowed, “I’m not doing it that way again!” I share some of the stories from the coalface, (the good, the bad and the ugly!) that have shaped how I work as well as explaining how and why getting good at telling tales is invaluable as a hypnotherapist.